Who Wants To Start is the latest entertainment concept from Keshet 12, marking a fresh approach to celebrity-driven television. The new format, created by Assi Azar, alongside Anat Stalinsky and Keshet Broadcasting, is designed to combine emotional storytelling with unscripted interaction.
Set to premiere this summer, Who Wants To Start introduces a unique roundtable experience where five public figures come together to discuss deeply personal life experiences. These themes range from anxiety and loss to parenthood and major life changes. The twist lies in the format itself. Participants enter the conversation without knowing who else will be present, and there is no script guiding the discussion.
What makes Who Wants To Start different?
Who Wants To Start stands out because it removes the traditional structure often seen in talk shows. Instead of rehearsed segments or staged conflict, the show focuses on authentic dialogue. Each participant shares a defining life moment, creating an environment that encourages openness and connection.
The show is filmed in front of a live studio audience, adding another layer of immediacy and emotional engagement. By placing well-known personalities in an unfamiliar and unscripted setting, the format aims to reveal a more human side of celebrity life.
The production is handled by Baron Productions, with experienced industry figures involved in bringing the concept to life. The combination of strong creative direction and a simple but powerful format gives the show a broad appeal.
Who is behind Who Wants To Start?
Who Wants To Start is hosted and moderated by Assi Azar, a well-known figure in Israeli television. He is joined by veteran producer Ido Baron and director Anat Stalinsky, both of whom bring extensive experience in entertainment programming.
Their collaboration reflects a deliberate effort to create content that balances emotion with entertainment. The team aims to deliver a show that resonates with audiences while maintaining authenticity.
According to leadership at Keshet 12, the goal is to produce programming that connects with viewers on a deeper level. By focusing on real-life experiences rather than scripted drama, Who Wants To Start aligns with this vision.
What is the global potential of Who Wants To Start?
Who Wants To Start is not just a local production. Keshet International plans to introduce the format to international markets. The show is expected to debut globally at a major television market event later this year, where it will be presented to buyers and producers.
Keshet has a strong track record of exporting successful formats worldwide. Previous projects from the company have been adapted in multiple countries, demonstrating the universal appeal of its concepts. This history increases the likelihood that Who Wants To Start could find audiences beyond its home market.
Why Who Wants To Start reflects a shift in television
Who Wants To Start highlights a growing trend in entertainment. Audiences are increasingly drawn to content that feels genuine and relatable. Instead of relying on conflict or spectacle, modern viewers often prefer stories that reflect real human experiences.
By focusing on shared emotions and personal journeys, the format taps into this shift. It offers a space where conversations unfold naturally, creating moments that resonate with viewers.
Ultimately, Who Wants To Start represents a new direction for television formats. It blends simplicity with emotional depth, offering a fresh alternative to traditional talk shows while maintaining strong commercial potential.
