Labubu dolls popularity has reached new heights at San Diego Comic-Con this year. Consequently, fans worldwide carry these ugly-cute plushies everywhere they go. Moreover, celebrity endorsements from Rihanna, Lizzo, Dua Lipa, and Lisa from Blackpink fuel the Labubu dolls popularity surge.
The wide-eyed, grinning doll originated from Hong Kong artist Kasing Lung in 2015. Specifically, he created Labubu as part of his “The Monsters” fictional universe. Furthermore, Nordic mythology inspired the character’s backstory. Nevertheless, Labubu dolls popularity exploded after commercial partnerships developed.
Pop Mart began selling Labubu dolls in 2019 through their signature “blind box” format. Specifically, these sealed boxes contain surprise items from themed collections. Furthermore, the Labubu dolls popularity grew exponentially through this mystery purchasing model. Additionally, collectors enjoy the gambling-like excitement of unknown contents.
Naomi Galban from San Diego waited in line at the Pop Mart booth hoping to purchase her first Labubu. Specifically, the 24-year-old explained that stores consistently sell out of the dolls. Moreover, she wanted to buy one for her little sister. Nevertheless, Labubu dolls popularity creates persistent demand exceeding supply.
Emily Brough, Pop Mart’s Head of IP Licensing, discussed fan enthusiasm at Comic-Con. Specifically, she noted people strapping Labubu dolls to bags and backpacks throughout the convention. Furthermore, fan personalization demonstrates deep engagement with the brand. Nevertheless, Labubu dolls popularity development required several years of cultivation.
Lisa from Blackpink significantly boosted Labubu dolls popularity in 2024. Specifically, the Thai member’s social media promotion created buying frenzies across Thailand. Moreover, her influence extended beyond Asian markets to global audiences. Furthermore, other celebrities like Rihanna, Lizzo, and Dua Lipa contributed to mainstream adoption.
Pop Mart experienced dramatic sales growth following celebrity endorsements. Specifically, North American revenue skyrocketed in 2024. Moreover, first-quarter 2025 U.S. revenue already exceeded full-year 2024 figures. Additionally, Labubu dolls popularity drives expansion into new international markets.
The dolls’ aesthetic appeals to diverse demographics across age groups. Furthermore, social media amplifies Labubu dolls popularity through unboxing videos and collection showcases. Nevertheless, the ugly-cute design philosophy resonates with contemporary consumer preferences.
Diana Goycortua discovered Labubu through social media platforms. Specifically, the 25-year-old San Diego resident described collecting as feeling like a “game.” Moreover, blind box purchasing adds gambling excitement to the hobby. Nevertheless, her love for the character motivates continued collecting despite uncertainty.
Goycortua already owns three Labubu dolls and sought a fourth at Comic-Con. Specifically, she waited at the Pop Mart booth hoping for successful acquisition. Furthermore, Labubu dolls popularity creates community among collectors sharing similar interests. Additionally, conventions provide opportunities for trading and showcasing collections.
The collecting culture extends beyond individual ownership. Specifically, fans trade duplicates and rare variants through online communities. Moreover, limited edition releases increase Labubu dolls popularity among serious collectors. Nevertheless, secondary markets develop for particularly sought-after versions.
Labubu dolls popularity represents broader trends in contemporary toy culture. Specifically, blind box formats combine nostalgia with gambling psychology effectively. Furthermore, celebrity endorsements bridge entertainment and merchandise markets. Additionally, social media amplifies viral adoption patterns.
The dolls’ success demonstrates Asian toy culture’s global appeal. Moreover, K-pop influence drives Western consumer interest in Asian collectibles. Nevertheless, Labubu dolls popularity reflects changing consumption patterns among younger demographics.
Pop Mart’s business model proves effective for character-driven merchandise. Specifically, limited releases maintain scarcity value and collector interest. Furthermore, convention appearances like San Diego Comic-Con expand brand visibility. Additionally, Labubu dolls popularity supports ongoing character development and expansion.
The ugly-cute aesthetic appeals to contemporary design sensibilities. Moreover, the dolls’ expressive features encourage emotional connection with owners. Nevertheless, Labubu dolls popularity depends on continued innovation and fresh character introductions.
In conclusion, Labubu dolls popularity peaks at San Diego Comic-Con reflecting global cultural adoption. Celebrity endorsements and blind box marketing create sustained demand. Moreover, collector communities foster ongoing engagement with the brand. Consequently, Labubu represents successful cross-cultural toy marketing in the digital age.
